Audience & positioning
Make it clear who you're there for.
Who do you want to reach, what do those customers need, and why does your business fit? I help you make those choices sharply and translate them into your offering and communication.
One-off project or ongoing support · Tailored proposal
Does this sound familiar?
- 01
You find it hard to briefly explain why customers choose you.
- 02
You're reaching people who aren't a good match for your offering.
- 03
Your website and communication don't yet show enough of what sets you apart.
What I do for you
- Mapping your desired customers, their questions and their decision factors.
- Sharpening your offering and the qualities that set you apart.
- Formulating a clear core message.
- Working out how to translate that into your website, copy and campaigns.
What you receive
A practical action plan for your audience and positioning, with a clear core message and concrete adjustments for your communication. I can also guide you while you implement them.
How we'll work together
It starts with an intro call. You then receive a tailored proposal, and we only get started once you're happy with it.
- 1
Understanding
We discuss your business, your offering and the customers you want to attract.
- 2
Sharpening
We determine which message makes your offering clear and recognisable.
- 3
Applying
We translate the choices into your website, content and other touchpoints.
Practical questions
Do I have to focus on one type of customer?
Not necessarily. We look at which audiences fit your business and how you can speak clearly to each group.
Does my whole brand have to change?
Not automatically. Sometimes the improvement lies mainly in how you explain and present your offering.
What does this service cost?
That depends on your question, the work involved and the support you need. After an introduction, you'll receive a tailored proposal with a clear description of the scope and costs.
Can we also work together one-off?
Yes. You can choose a one-off project or ongoing support. We agree in advance what you need and how we'll work together.
Is your business telling the right story?
Let's see whether your positioning matches the people you want to reach.
Book an intro call