Analytics & insight

Understand what your marketing delivers.

I help you set up reliable measurement and turn the numbers into concrete choices. From GA4 and Google Tag Manager to conversion measurement, dashboards and analysis.

One-off project or ongoing support · Tailored proposal

Does this sound familiar?

  1. 01

    You're not sure whether enquiries and other key actions are measured correctly.

  2. 02

    You have several reports but lack one clear overview.

  3. 03

    You want to understand what the numbers mean for your next marketing decision.

What I do for you

  • Determining which actions and results are worth measuring.
  • Setting up or checking GA4, Google Tag Manager and conversion measurement.
  • Building dashboards that fit your questions.
  • Analysing existing data and investigating discrepancies.
  • Turning insights into concrete improvements.

What you receive

A measurement setup, dashboard or analysis that fits your question. With an explanation of what the data shows, what its limits are and which actions follow from it.

Ruben Oud at the helm of a boat at sea

How we'll work together

It starts with an intro call. You then receive a tailored proposal, and we only get started once you're happy with it.

  1. 1

    Defining questions

    We agree which decisions the data should support.

  2. 2

    Setting up and checking

    I set up measurements or investigate what's already available.

  3. 3

    Explaining and applying

    We discuss the insights and determine what you can do with them.

Practical questions

Can you check my existing measurements?

Yes. I can review existing GA4, GTM and conversion setups and make the agreed improvements.

Can I have just an analysis or dashboard made?

Yes. These parts can be taken separately. We determine in advance which data is available and which questions you want answered.

What does this service cost?

That depends on your question, the work involved and the support you need. After an introduction, you'll receive a tailored proposal with a clear description of the scope and costs.

Can we also work together one-off?

Yes. You can choose a one-off project or ongoing support. We agree in advance what you need and how we'll work together.

Portrait of Ruben Oud

Which marketing question do you want to answer with numbers?

Let's start with the decision you need more insight into.

Book an intro call